Sichuan Airlines Co. Ltd is restructured on the basis of
its predecessor. Sichuan Airlines, which was established on
September 19, 1986 and began its operation on July 14, 1988.
The restructure was completed on August 19, 2002. As the
holding company, Sichuan Airlines initiated and combined the
multiple investment entities into one complex unit with different
shares held respectively by: Sichuan Airlines Group, China
Southern Airlines Co. Ltd, Shanghai Airlines Corp, Ltd, Shandong
Airlines Co. Ltd, and Chengdu Gingko Restaurant Ltd. The corporate
business networks have been spread into different regions
in various forms of trades and systems of ownership.
All the staff is striving to promote the airline to be amongst
the leaders providing quality services. The management has
successfully built up a model suitable for its own development,
and established a set of effective methods and procedures
to guarantee flight safety. It has created a series of service
brands of unique characteristics and developed a well-established
system of marketing networks, financial and operational management.
It has cultivated a group of well-trained, professional dedicated
flight crews, maintenance, operational control and management
teams. The company has a total of more than 1800 employees,
80% of whom are technical and administrative personnel with
a high education background. The corporate headquarters are
located very near to Chengdu Shuangliu International Airport,
Sichuan Province. The Chongqing Branch Company, the second
base, is situated next to the Jianqbei International Airport,
With the present corporate mechanism, Sichuan Airlines Co.
Ltd has accomplished substantial Cooperation in various forms
with the shareholders, including Code sharing, ticket price
control, a frequent flyer program, sales agency system, and
transport and marketing Networks. The advanced modern aircraft,
the flexible effective marketing strategy and policies and
the efficient operational environment have laid a solid foundation
for the rapid, steady, sustainable and harmonious development
of the company.
The fleet consists of 22 modern aircraft, including A320
series and Emb-145 manufactured by Airbus industries and EMBRAER
respectively. The company has opened more than 130 domestic
routes that link some 40 cities forming an air transport network
with a spread over 200,000 kilometres.
The company has consistently made profits for eight years.
As the domestic air transportation market becomes increasingly
competitive, it is continuously exploiting new markets and
seeking every possibility both inside and outside China. It
has entered into partnerships with numerous domestic and international
airlines supplying passenger or cargo transportation services
that suit all requirements.
Apart from obtaining the economic benefits, the company has
been strongly advocating its unique enterprise culture principle
of Sincerity, Kindness, Beauty and Love, hoping to improve
the environment by cultivating common values on a basis of
mutual understanding among the company’s staff, the
passengers and the individuals in society.