China Southern Airlines Co. Ltd. is a main air transportation business of China Southern Air Holding Company.
With flight operations based at Guangzhou’s brand-new, award-winning Baiyun International Airport, China Southern Airlines’ company logo can be seen around the globe with a brilliant red kapok delicately adoring a blue vertical tail fin.
China Southern Airlines has 13 branches located throughout China, including: Beijing, Dalian, Guangxi, Hainan, Henan, Hubei, Hunan, Heilongjiang, Jilin, Northern, Shenzhen, Xinjiang and Zhuhai Helicopter Company. Four holding subsidiaries are located in Guizhou, Shantou, Xiamen and Zhuhai with 21 domestic sales and ticket offices situated throughout China, including Hangzhou and Shanghai.
As China’s largest airline, China Southern Airlines has 43 International offices located in major metropolitan markets around the world, including: Amsterdam, Los Angeles, Paris, Singapore, Seoul, Sharjah, Sydney and Tokyo.
China Southern Airlines operates the largest and most technologically advanced airline fleet … as well as the most extensive domestic air network in The People’s Republic of China.
Currently, China Southern Airlines operated more than 300 modern Boeing 777, 747, 757, 737 and Airbus A330, 321, 320, 319 and 300 jet aircraft serving more than 600 domestic and International routes with destinations to 142 cities throughout China, regionally and throughout the world, with 49.2 Million passengers carried in 2006 … forming an extensive network, with Guangzhou and Beijing as its hubs, covering all of China with convenient connections to Australia, Europe and the United States.
In 2006, China Southern Airlines carried 49.21 Million passengers, ranked as the largest airline in China for 28 consecutive years - based on annual passenger traffic volume. The airline is now firmly positioned as one of the world’s Top 10 passenger airlines, the only carrier in mainland China so honored. As of the end of 2006, China Southern Airlines had achieved more than 3 Million safe flight hours and was honored the Three-Star Safety Award by the General Administration of Civil Aviation of China (CAAC) – the current most prestigious award in safe flight operations in the Chinese aviation industry.
China Southern Airlines places the highest priority on safety and flight reliability.
The airline owns and operates its own independent pilot training centers for pilots and flight attendants. China Southern Airlines, with more than 3,300 comprehensively trained and experienced pilots, is the only Chinese carrier that has the independent capability of “building its pilots from the ground up” as it trains young aviators at its Western Australia Flying College in Perth … then moves these graduates to advanced cadet training at its Zhuhai Flight Training Center, a joint venture with Montreal-based CAE Inc.
China Southern Airlines enjoys a strong aircraft maintenance capability through its joint-venture company GAMECO - Guangzhou Aircraft Maintenance & Engineering Co. Ltd. - ranked as one of the Top 12 aircraft maintenance companies in the world. In addition, China Southern Airlines has invested millions in its IT systems, operating a state-of-the-art System Operations Control Center (based at the new Baiyun International Airport) which is capable of using Global Positioning Technology to closely monitor the flight operations of 1,200 daily flights. China Southern Airlines has earned two second prizes in the National Science & Technology Progress Award, one for its System Operations Control Center and the other for its Engine Performance Monitoring System.
In 1995, 2001, 2003 and 2004, China Southern Airlines was honored by the CAAC with the “Golden Roc Cup” – the previous most prestigious award in the Chinese aviation industry.
China Southern Airlines is committed to putting the customer first and dedicated to exceeding its customers’ expectations by offering reliable, on-time and convenient quality customer service.
China Southern Airlines attaches key importance to its branded products strategy, offering a host of reliable and convenient on-time services. The airline currently has the largest frequent flyer program in China - The Sky Pearl Club - with more than 3.6 Million members, enjoying numerous opportunities for free flights and flight upgrades.
China Southern Airlines is the first airline in China to own and operate its own terminal - Terminal One at Beijing Capital International Airport.
China Southern Airlines is the aviation marketing leader in China and is renowned for its numerous branded services such as The Sky Pearl Club; “Red Kapok Pavilion” First & Business Class Ground Service; “Across China” Connection Service and “95539” Customer Service & Call Center Hot Line.
China Southern Airlines has been named the “Best Airline in China” by several international organizations, and was honored with the “Five Star Diamond Award” by The American Academy of the Hospitality Sciences in January 2004.
China Southern Airlines is developing at a brisk pace. From 2000 to 2004, the carrier saw an average annual increase by 16.7% and 14.2% in its traffic turnover and passenger transportation volume.
In 1997, China Southern Airlines debuted on both the New York and Hong Kong Stock Exchanges and in 2003, the airline was listed on the Shanghai Stock Exchange.
China Southern Airlines successively merged with, took over shareholding stocks in and joined the equity in numerous Chinese carriers.
China Southern Airlines led the Chinese aviation industry in introducing the Boeing 737, 757, 777, Airbus A330 and the superjumbo A380 to the Chinese marketplace; the first Chinese carrier to introduce its own Computer Reservation System and Internet e-ticketing; the first to introduce its own Revenue Management, System Operations Control, Finance Management, Human Resources, Cargo and Office Automation Systems; established a mammoth cargo station ranked #1 in mainland China and the third largest in the world … and the largest air catering center in the mainland.
In August 2004, China Southern Airlines signed a memorandum for future membership in SkyTeam, one of the world’s largest airline alliances. In June 2006, China Southern Airlines inked the Global Airline Alliance Adherence Agreement (GAAAA) with the SkyTeam to start the varied entrance preparations. In the second half of 2007, China Southern Airlines will further sign the Global Airline Alliance Agreement (GAAA) with the SkyTeam to become a formal member of the alliance.
In January 2005, China Southern Airlines inked a pact with Airbus for five A380 superjumbo aircraft
On August 30, 2005, China Southern Airlines signed an agreement with Boeing for 10 B787-8 Dreamliners, becoming the largest purchaser of this type of aircraft in China.
In 2006, China Southern Airlines placed an order for six B777 freighters, striding forward a brand new step in its cargo development.
China Southern Airlines continues to implement an exciting and innovative cultural marketing strategy which empowers its more than 32,000 employees and staff with its mission statement entitled “China Southern Heartfelt Appointment”.
With the goal of making China Southern the first and best choice for the traveling customer and becoming the air link between China with the world as the company’s mantra, the airline mission and key values can be clearly defined in the phrase, “Customer First, Safety, Trust, Action & Harmony”.
China Southern Airlines is pleased to initiate this savvy enterprise culture, known as the 5 B’s … “Be concerned about its staff; Be enthusiastic with our customers; Be sincere with colleagues; Be loyal to the company and Be attentive to business”.
China Southern Airlines has received numerous honors, including:
In 1995, 2001, 2003 and 2004, China Southern Airlines was honored the “Golden Roc Cup” - the most prestigious safe flight operation award in the Chinese aviation industry.
In 2002, China Southern Airlines was named one of the Top 10 emerging Chinese third party logistics enterprises by The China Shipping Gazette.
In 2002, China Southern Airlines was ranked #13 among the Top 100 listed Chinese enterprises by Fortune Magazine.
In 2002, China Southern Airlines’ “Operation Target Management” Program was honored the second prize in the 9th China National Enterprise Management Modernization Innovation Achievements.
In 2003, China Southern Airlines was ranked 9th among the top 500 Chinese informationisation enterprises and was honored the “Best Informationisation Efficiency Award”.
In both 2002 and 2004, China Southern Airlines was named as the “Best China Airline” by TTG Asia Travel Magazine.
In 2004, China Southern Airlines’ System Operations Control System was honored with second prize in the “National Science & Technology Progress Award”.
In January 2004, China Southern Airlines was honored with the Five Star Diamond Award by The American Academy of the Hospitality Sciences.
In April 2005, China Southern Airlines was named the “Best Air Cargo in China” during the 1st Annual Cargonews China Awards.
On 31 December 2006, China Southern Airlines Xinjiang Company (the former Xinjiang Airlines) successfully completed 52 consecutive years of safe flight operations, setting a new record for safe flight operations in China’s aviation industry.
In 2006, China Southern Airlines was honored the Three-Star Safety Award” by the CAAC – the most prestigious award in safe flight operations in the Chinese aviation industry.