China Eastern Airlines
China Eastern Airlines Offical website: http://www.ce-air.com/cea2/en_US/homepage
Introducation of China Eastern Airlines
China Eastern, one of three Chinese state-owned large key aviation enterprise groups, was recombined in 2002 by mergering China Xi Bei Airlines and combining with Yunnan Airlines on basis of former China Eastern Group.
The headquarter of this group is located in the most active and advanced city—Shanghai, with holding large airline net running through China eastern and western parts and connecting with Asia, Europe, Australia and Americas. The group has registered capital of RMB2.558 billion, total asset of about RMB51.699 billion, 35000 employees, 168 large and middle modern transport aircrafts, 22 general-purpose aircrafts, and 450 international and domestic airlines. The group is also widely engaged in import and export, finance, in-flight foodstuffs, real estate, advertising media, machinery production and other fields with holding over 20 branch companies.
China Eastern Airlines Corporation Limited is core enterprise of China Eastern Group and first Chinese airline company listed in Hong Kong, New York and Shanghai with registered capital of RMB4.86695 billion. China Eastern Group has its 61.64 percent interests. Since the foundation China Eastern Airlines Corporation Limited has received many honors with its brand holding extensive fame and creating the only record of “five successive championships” in national civil aviation service quality rating and wining “five-star diamond award” in international aviation field.
In main business of aviation transport the group is completely implementing strategy of “central net operation” so as to rapidly form a great aviation net with Shanghai as the center relying on Yangtze River Delta and connecting with global market and having prosperous development in both passenger and freight business. Meanwhile the group makes great efforts to construct and complete efficient “unified operation and management mode” with purpose of gradually establishing flying safety technique, in-flight and ground service, flying maintenance, marketing, operation control and other supporting business system near to the world level.
Plural expansion is one important element of group strategy. With firstly setting up the aviation import and export, financial service, aviation foodstuffs, travel ticket, property and real estate, general aviation, machinery production, advertising media and other accessory fields, the plural expansion has formed a wholly-new pattern.
It is estimated that till end of “10th Five-year Plan”(end of 2005) the total circulation amount of group transport will reach up to 4.6 billion ton kilometers, passenger transport amount 22.5million men times, freight transport amount 0.8 million tons, total assets RMB52 billion, operation revenue RMB26 billion, 180 airplanes for transporting, with main operation index about surpassing 15 percent of former goal and the group keeping 7 percent yearly growth speed.
Using innovation to promote the development, rapidly forming enterprise core competitive strength, creating world aviation enterprise brand and realizing the quick, steady and continuous development are the core aims of China Eastern Group development strategy